He feasts on email, revenue, and opportunity.
Did you know that around 20% of legitimate, opt-in marketing email never makes it to the recipient’s inbox? That means 20% of your business may be lost in the email wilderness, languishing in a spam folder or being outright rejected by the recipient.
ISPs and mailbox providers are constantly implementing new tools to stop unwanted email, but these same filters can have a hard time discerning an opt-in email from an unwanted one. Knowing how to navigate through the twists and turns of email delivery can tie up valuable resources and decrease the effectiveness of your email campaigns.
Stuck in the spam folder? Or simply want to avoid it? We can help with both.
DeliverIQ provides a partnership with a skilled deliverability expert who monitors your inbox results and sender reputation, alerts you of issues, and provides in-depth analysis on campaign performance metrics.Read More
Even the best senders can sometimes run into trouble reaching the inbox. With DeliverIQ, your assigned deliverability expert can help not only identify issues, but take the proper steps to resolve them.Read More
We pair our clients with one of our deliverability experts that monitors your inbox results and sender reputation, alerts you of issues, and provides in-depth analysis on campaign performance metrics.
In addition to daily IP address blacklist monitoring, your assigned deliverability expert will be watching for factors that can negatively impact your ability to get mail delivered to the inbox, including
Blacklisting by a provider like Spamhaus, Spamcop, or Barracuda can greatly impact your ability to deliver mail to your subscribers. Once a blacklisting is spotted, our team will spring into action, working with you and the blacklist provider to resolve it as quickly as possible.
ISPs and mailbox providers are working harder than ever to keep spam out of their users’ inboxes – making it harder than ever for marketers to get their mail delivered. Our team is experienced in diagnosing and addressing issues with mail delivery to dozens of ISPs in the US and abroad, and we maintain strong ISP relationships to aid in issue resolution.
With years of experience in the email industry, our team of experts is able to provide a detailed analysis of the factors impacting your delivery, as well as actionable recommendations for improvement. Your deliverability expert will analyze sending patterns, list composition, frequency, and key metrics to compile a holistic delivery strategy. Instead of simply reacting to delivery issues as they arise, your expert will work with you to make proactive improvements to your mailing practices – helping to stop issues before they start.
Objective & Measurable Success
WhatCounts DeliverIQ allows you to see the rate of inbox, spam folder, and missing mail for your campaigns at more than 50 ISPs and mailbox providers worldwide.
These enhanced metrics allow near real-time identification of ISP blocks and issues, giving you the ability to adapt quickly when problems arise.
DeliverIQ provides additional insight into your sending reputation with the help of Return Path’s Reputation Monitor.
WhatCounts receives daily updates on your Sender Score™, a breakdown of factors that are most heavily influencing your reputation, and historical trend data that tracks your score changes over time.